Well, although it is still chilly outside I believe that there is no better time to launch a new website. I am a huge lover of spring (to tell you I love anything that is not winter, so I believe that we need to start of our new website with our new collection for the spring summer.
Allistyle is developing a new look,a new look with a new message. Allistyle is now changing its look into something much more streamlined and clean, representing the main values of our Brand. I felt that it was time to change the look of the site and make it far more natural and sophisticated. I also felt that it was time for me to be able to have a site that I can play with, update and learn. This site is exactly that (although who knows how long it is going to take me to be able to learn the back end of things.
Allistyle has clearly been seen strictly as a “plus size clothing line”. When we first began, the plus size market was one where there was a clear need to great clothing. There still is that need. Allistyle is concentrating on filling that need. The only change that we are making is bringing plus size clothing right along side with mainstream clothing. Allistyle believes so deeply in “Inclusive Fashion”, having no clear separation in sizing. “Style has no size” and we need to develop that message and bring it into the forefront of the fashion world. All women should be treated equally no matter what size they are.
Now to our collection. Our spring colours range from taupe, crimson, pink, polka dots in black and taupe, crimson and turquoise. Stripes in navy and black, mixed with polka dots and solids. These colours are so bright and fun. Orange has been written up in the fashion magazines as the new Black, and of course, Allistyle has included that in a cute peplum tee. Everything looks so fresh and fun. We are even bringing some of our hits back into the scene because they are still very on trend.
Allistyle is so travel friendly with wrinkles hang out in no time. The fabrics are washable and hang dry able which works so well when you want to travel the world. One would laugh when they take a look at the way I pack. I throw my clothes into any corner, scrunching it up, and when unpacked the wrinkles just hang out.
So now with our new website up and running, I promise to get the spring summer line up very shortly. Follow us on Twitter, Facebook, Instagram and Pinterest. 2014 is going to be a great year for Allistyle. Come among with us for a super ride.